White-Label Delivery Partner for a US Full-Stack Marketing Agency

About the client

A full-stack digital marketing agency with more than a decade in the market, working with thousands of technology partners from SMBs to Fortune 500 enterprises.

The challenge

• Enterprise clients expected same-day publishing and QA across AEM environments, while the agency needed to stay lean.
• US-based AEM talent was scarce and expensive, and freelancers rotated too often to hold client knowledge.
• Work spanned several statements of work, stakeholders and ticket systems, and each needed clean reporting for billing.

Our solution

1. Embedded, white-label team: DBUGGER publishers, a QA engineer and a WordPress developer work inside the agency's processes and tools, under its client relationships.
2. Environment discipline: every request is tracked from QA → Staging → Production, with internal IDs mapped to the client's Jira tickets.
3. Operational reporting: weekly Slack status updates and a monthly billing workbook per SOW contact, so the agency invoices its clients accurately without chasing timesheets.
4. Continuity: the same core team since 2021, which is what made the $4B cybersecurity AEM engagement possible.

Scope

• AEM web publishing and page builds
• template migrations
• QA across environments
• WordPress retainer for a second enterprise client
• SOW-level billing and status reporting

Takeaways

• Agencies grow margin by adding a nearshore bench, not headcount
• white-label only works when process and reporting match the agency's own
• continuity is the product