Glosario Tecnológico

AEM Assets is Adobe Experience Manager's digital asset management module — a central repository for storing, tagging, and distributing rich media with built-in rights management and metadata.

A defined set of rules and endpoints that lets one software system request data or actions from another in a predictable way.

An API gateway is a server that acts as the single entry point for all API traffic, routing requests to the correct backend services while enforcing authentication, rate limiting, logging, and…

Adobe's enterprise content management and digital asset management platform for building and delivering websites, apps, and forms at scale.

Adobe Experience Manager (AEM) is an enterprise platform combining web content management (AEM Sites) and digital asset management (AEM Assets) with built-in governance and workflow.

An automated workflow that builds, tests, and deploys software changes — Continuous Integration plus Continuous Delivery/Deployment.

A CRM data model is the structured schema of objects, properties, and relationships that defines how a business's customer and revenue data is organized inside a CRM platform — determining what…

A CRM pipeline is a visual representation of the stages a sales opportunity moves through from initial contact to closed deal, used by revenue teams to track, forecast, and manage their sales…

Claude is an AI assistant developed by Anthropic that uses large language model technology to help enterprise teams with tasks including writing, analysis, code review, research, and workflow…

The Claude SDK is Anthropic's official software development kit for programmatically integrating Claude's AI capabilities into applications and workflows — available for Python and…

A reusable, documented set of UI building blocks that keep a product visually and behaviorally consistent across teams.

A dedicated development team is a staffing model where engineers are assigned to one client's project as their sole, ongoing engagement, so knowledge and continuity stay with the same people.

A headless CMS is a content management system that stores and delivers content through an API, decoupled from any specific frontend presentation layer, allowing the same content to be displayed…

MCP (Model Context Protocol) is an open standard developed by Anthropic that defines how AI models like Claude connect to external data sources and tools — enabling AI assistants to retrieve…

MQL (Marketing Qualified Lead) is a lead that marketing has determined meets defined criteria for sales readiness, while SQL (Sales Qualified Lead) is a lead that sales has confirmed through…

Marketing Operations is the function that owns the systems making marketing measurable and repeatable — campaign infrastructure, lead scoring, automation, and the sales handoff criteria.

An architectural style where an application is built as a set of small, independently deployable services that communicate over APIs.

OWASP (Open Worldwide Application Security Project) is a nonprofit that publishes community-developed web application security standards, most notably the OWASP Top 10 risk list.

A REST API (Representational State Transfer Application Programming Interface) is a web service that uses standard HTTP methods to allow software systems to communicate by exchanging data —…

The practice of aligning marketing, sales, and customer success operations — people, process, and tooling — around one revenue engine.

Revenue Operations (RevOps) is the function that aligns systems, data, and processes across marketing, sales, and customer success into one shared data model and one unified revenue forecast.

Secure by Design is an approach where security requirements are treated as functional requirements decided at architecture time, rather than a checklist applied in a review before launch.

Generating a page's HTML on the server for each request, so the browser receives fully rendered content instead of a blank shell.

Staff augmentation is a staffing model where a company adds external engineers to its existing team, working inside its own processes and reporting to its own technical leadership.

The combined set of programming languages, frameworks, databases, and tools used to build and run an application.

A webhook is an HTTP-based mechanism that allows one system to automatically notify another system when a specific event occurs — sending data in real time rather than waiting for the receiving…

WordPress Full Site Editing (FSE) is a feature that allows editors to design and modify every part of a WordPress site — including headers, footers, and page templates — directly within the block…

WordPress Multisite is a feature that allows a single WordPress installation to host a network of multiple websites, each with its own content and users, while sharing a common codebase, plugins,…