A HubSpot migration moves your contacts, companies, deals, activity history, website pages, blog posts, and marketing assets from another system into HubSpot. The risks are duplicate records, broken associations, lost history, and lost search rankings. DBUGGER manages all four with a field-level mapping plan, deduplication before and after import, sample validation, and a 301 redirect map for every URL.
What We Migrate
CRM & data
From spreadsheets, Salesforce, Pipedrive, Zoho, legacy or custom CRMs, booking or survey tools (e.g., Typeform, Mindbody exports): contacts, companies, deals, tickets, notes, associations, owners.
Website & content
From WordPress (including page builders like Divi and Elementor), Webflow, or static sites: pages, blog posts, authors, tags, media, forms, redirects.
Marketing assets
Email templates, lists and segments, forms, subscription/consent status.
Our 6-Phase Migration Playbook
Audit
Inventory data sources, URLs, traffic, and rankings; define what not to migrate.
Map
Field-level mapping to HubSpot's property model; redirect map for every URL.
Clean
Deduplicate, normalize formats, stamp source and segment properties.
Build
Target property model, pipelines, theme and templates ready before data lands.
Migrate & validate
Staged imports, sample checks against source, association verification.
Cutover & monitor
DNS and redirect cutover, Search Console monitoring, 30-day post-launch watch.
Migration Risks We Design Out
| Risk | How we prevent it |
|---|---|
| Duplicate contacts | Dedup on email + domain before import; post-import duplicate review |
| Lost associations | Import order: companies → contacts → deals → activities; association verification |
| Lost SEO rankings | URL-by-URL 301 map, metadata carried over, sitemap resubmitted, rankings monitored |
| Consent/compliance gaps | Subscription and legal basis migrated explicitly, never assumed |
| Marketing-contact cost spike | Only engaged contacts set as marketing contacts on import |