Free resource

The Corporate Website Redesign Brief

Written for the marketing leader sponsoring the redesign — not the developer building it. Use it before writing the RFP, mid-project as a pressure test, or to brief an executive sponsor.

  • 5 triggers that mean it's time to redesign (and a few that mean it isn't)
  • IA framework: design around journeys, not sitemaps
  • Content migration + SEO continuity: 301 matrix, URL rationalization, the 90-day recovery plan
  • Stack decision matrix: HubSpot Content Hub, Next.js headless, WordPress, Framer/Webflow
  • Performance budget with Core Web Vitals targets enforced in CI
  • The 10-item launch-readiness checklist

Get the brief

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